B2B Email Marketing That Drives SQLs
B2B email marketing works best built around pipeline goals–not just open rates. Level up your email program with our tips.
Jeff Rovner
June 22, 2026
blog
Author: Jeff Rovner
Jeff Rovner
Jeff Rovner is a marketing veteran who has helped hundreds of businesses navigate to success with digital marketing. He is Head of Client Operations at Two Octobers.
How to Establish KPIs for Digital Marketing Campaigns
A critical part of any marketing campaign is to set clear goals. We walk through three approaches to establishing digital marketing KPIs.
Jeff Rovner
September 24, 2023