The disruption and upheaval in doing business this year has been profound, largely due to the coronavirus. But, disruption doesn’t always have to be a bad thing: it also brings about new ideas, revitalization, new ways to connect with others and to learn. Enter the Two Octobers apprenticeship program. As a purpose-driven organization, proud B
Discussing race in the workplace didn’t come naturally to many Two Octobers team members. But we did, and had some interesting insights.
It’s not surprising that with COVID-19, many location-based, brick-and-mortar businesses have had changing hours, closures, and somewhere in between. It’s been tough for customers too – not knowing if their favorite services are open and if so, are there new requirements for entering (masks, distance between customers, etc.)? For any business, multi-location or otherwise, it’s
Last month, Two Octobers made a big and little change. After 10 1/2 years of being a 50/50 partnership, co-founder Nico Brooks and I decided to tip the scales towards female ownership, and I became the majority owner. Is this a symbolic change? Is it a meaningful change? Yes, it’s both. First, the fact that
I promise you there is a gem hiding inside your Google Analytics that will have a real impact on your business. It might be a piece of data whose impact can be felt beyond the website and into the core of your business. It may be something that could drive more visitors to purchase, uncover
One of the most underutilized tools on a Google Business Profile (formerly Google My Business) is the Q&A section. For all the time marketers put into choosing the right Google Business category and crafting the perfect, not-too-keyword-heavy description, the Q&A gets left behind. All too often, users browsing local business listings on Google see this:
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