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Learn about digital marketing & good business. Grow your career, your team, and your company.
Digital Marketing Industry Updates: June 2023
The impending Google Analytics change and Google’s steps into generative AI for ads and search results. It’s our June digital marketing update.
Time-of-Day reporting in GA4 & Looker Studio
GA4’s reporting for hour of day & day of week is limited. Learn how to create an easy-to-read chart in Looker Studio & a little about BigQuery along the way.
Celebrating Volunteer Month
Two Octobers employees got out of the office in March, following their passions to make their communities better.
Explore More topics
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
GA4 Tutorials & Resources
Get up to speed with GA4 with our tutorials and articles. We include introductions, features, and how-tos to make GA4 work for you.
Page Value in GA4
GA4 doesn’t have a metric that is comparable to the Page Value metric from Universal Analytics. In this post, we will recreate the metric using GA4 data in Google BigQuery. Google
How to Create a Pie Chart of GA4 New vs. Returning Users in Looker Studio
A simple pie chart comparing new & returning users from GA4 data is actually not straightforward in Looker Studio. We share ninja techniques to build it.
Report on File Downloads in GA4
Learn how to report on PDF & other file downloads in GA4 with a custom report and improve it with a custom metric.
Customizing Automatic Form Submit Events in GA4
GA4’s built-in enhanced measurement form submit event isn’t always perfect. Learn how to track specific forms by page in GA4 and using GTM.
Read more Analytics blogs, including blogs about GA4 and Looker Studio
SEO
Search Engine Optimization aims to help search engines and users better understand your website’s content, rank it accordingly, and drive traffic to it. SEO encompasses many processes, including technical fixes, user experience considerations, and content. Learn more about SEO by exploring our resources.
How should your SEO strategy change now that generative AI is being used in search results?
Google continues to roll out Generative AI search. How should your SEO strategy change? We explore what’s changed…and what stays the same.
AI and SEO: Trends, Tools, and Strategies for the New State of Search
As artificial intelligence technology continues to develop and find its way into more and more tools, we don’t really need to be asking the question of “should we be using AI for ___?” any longer. With the hundreds of powerful tools currently available, the better question is to ask “how”. In this guide we’ll teach
Guide to SEO Topic Clusters
A pillar and cluster strategy is an SEO-driven approach to developing and organizing content. Find out how to implement it.
Understanding Search Intent
Search intent is the intention behind a Google search — why is the user searching? Find out more about the types of search intent and how to optimize for them.
Data-Driven Content Ideation: How and Where to Find Content Ideas
Wondering how to find content ideas for your digital marketing strategy? Look to the data. We’ll show you how.
Read more SEO blogs, including blogs about content marketing, Local SEO and Conversion Rate Optimization
Paid Media
Targeted paid media drives awareness, website visitors, leads, and revenue. Find out more about search advertising, social media advertising, and more by exploring our resources.
How to Establish KPIs for Digital Marketing Campaigns
A critical part of any marketing campaign is to set clear goals. We walk through three approaches to establishing digital marketing KPIs.
5 Tips for Growing Revenue During an Uncertain Q4
In uncertain times, we share 5 tactics ecommerce marketers can use to focus their efforts and maximize revenue.
Search Ad CTRs by Age
A college student asked, “Do young people click on search ads?” We analyze the likelihood of clicking on ads by age.
5 Tips for Google Grant Accounts Struggling to Hit a 5% CTR
Last year, Google announced a major change to its Ad Grant program, requiring accounts to maintain a 5% click-through rate (CTR). Click-through rate is the ratio of clicks an ad
Make the Most of Your Google Grant Keywords
Recent Changes to Google Grants If you’re already a Google Grant recipient, chances are you’ve noticed some changes in your grant account in the past year. One of the most
Read more Paid Media blogs
Marketing Resources
We’re always happy to share advice, research, and tools that can help your business grow. Check out our latest resources.
How to Establish KPIs for Digital Marketing Campaigns
A critical part of any marketing campaign is to set clear goals. We walk through three approaches to establishing digital marketing KPIs.
Digital Marketing Industry Updates: September 2023
Our roundup of recent digital marketing news covers more on understanding GA4, Google SERP changes, and digital advertising platform updates.
Digital Marketing Industry Updates: August 2023
Read our summary of major developments in Google Analytics, paid media, and SEO.
Digital Marketing Industry Updates: July 2023
Our July update on digital marketing news includes the best of GA4, Google & LinkedIn ads features, and technical SEO deprecations.
Digital Marketing Industry Updates: June 2023
The impending Google Analytics change and Google’s steps into generative AI for ads and search results. It’s our June digital marketing update.
See more marketing resources.
Business for good
Running a better business means moving away from the status quo. Two Octobers is a certified B Corp™, which means we meet the highest verified standards of social and environmental performance, transparency, and accountability. Here are some of the ways we work differently.
A Day in the Life of a Digital Marketing Apprentice
Digital marketing is an ever-evolving field that offers a dynamic and rewarding career path. For those looking to dive into this exciting industry, apprenticeships can provide an excellent starting point. Apprenticeships are a proven way to gain practical skills while working alongside industry experts, ultimately improving a company’s talent pipeline and employee retention. They offer
Celebrating Volunteer Month
Two Octobers employees got out of the office in March, following their passions to make their communities better.
Why Local Business is Good Business
How supporting local businesses supports local jobs, more equitable pay, and civic and social well being.
Three Vital Resource Connections for Creating a Registered Apprenticeship
Explore the many resources available to businesses when creating a new registered apprenticeship program.
The Case for Apprenticeship in Marketing and Advertising
To address structural inequities in our industry’s talent development, Two Octobers decided to create a digital marketing apprenticeship.
Read more Business for Good blogs, including blogs about Apprenticeship
news
Stay abreast of all things Two Octobers — tools, press, awards, and more.
Two Octobers Wins Workforce Award
Two Octobers has won the Transformer award from Denver Workforce Services for our digital marketing registered apprenticeship program.
You’re Invited! New webinar series: Mastering Keyword Research With GSC
Our webinar series helps SEOs and digital marketers leverage Google Search Console data to make big improvements in ranking, traffic, and conversions.
Mozcon 2021: Google Search Console Data, unleashed
SEOs are sitting on a treasure trove of keyword data in Google Search Console (GSC), but Google’s lackluster interface makes it hard to get any value out of it. At MozCon Virtual 2021, Two Octobers’ Product Director Noah Learner spoke about how the GSC API can unlock game-changing insights into SEO. The API contains millions
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