blog

SEO & AIO

Intent Over Keywords: Why marketers need an intent-focused content strategy in the age of AI

Learn why the intent behind the query is a better foundation for content strategy than just looking at keywords and keyword volume.

Brett Woodward May 11, 2026

Analytics

Tracking AI User Bots in Cloudflare to Measure AI Visibility

Tracking AI user bots gives you insight into user-driven AI-bot visits to your website. Learn how to get this data & what you can learn.

Nico Brooks May 9, 2026

Analytics

Analytics Roundup – May 2026

AI-assisted analysis needs an *honest* semantic layer, GA’s new Task Assistant, Looker Studio is again Data Studio, and more.

Nico Brooks May 4, 2026

Analytics Roundup – Updates from January 2025

Being good at working with data and understanding data are not the same thing; Google Meridian open source MMM, and more.

Nico Brooks
January 31, 2025

Understand Your Target Audience With Google Search Results

Learn what your customers really want by studying Google search results. Search pages reveal what types of content engage users best.

Kris Skavish
January 22, 2025

Top of 2024

Our top-read & viewed content in 2024 shows marketers working on mastering GA4. The learning curve may be steep, but our content helps you get there.

Kris Skavish
January 7, 2025

Digital Marketing Updates: January 2025

This month we cover an intriguing study on search behavior and a fascinating trove of Google documentation, as well as some new features for LinkedIn advertising.

Kris Skavish
January 2, 2025

Looker Studio

Analytics Roundup – Updates from December 2024

Musings on "what matters is measurable", new Looker Studio features, a cool free GA4 audit dashboard, and more.

Nico Brooks
December 31, 2024

Sortable Date Comparisons in Looker Studio Tables

Looker Studio's comparison date range columns are nice, but frustratingly not sortable. Learn how to create a table with sortable comparison columns.

Nico Brooks
December 31, 2024

Digital Marketing Updates: December 2024

Google tests AI Sales Assistant with conversational advice; TikTok launches an AI tool to create videos from URLs for effortless ads.

Kris Skavish
December 2, 2024

Looker Studio

Analytics Roundup – Updates from November 2024

Trouble with troubleshooting, new features in GA4 & Looker Studio, what "do not sell" means in privacy regs, and articles that made Nico smarter.

Nico Brooks
November 30, 2024

Tracking AI Traffic in GA4: A Step-by-Step Guide

Report on traffic from people clicking through from AI services like ChatGPT. Build an exploration with a custom segment + a new channel group for AI traffic.

Nico Brooks
November 14, 2024

Digital Marketing Updates: November 2024

The latest developments in digital marketing include Meta feature updates, Google downgrading ranking on vastly different content, and more.

Kris Skavish
November 1, 2024

Analytics Roundup – Updates from October 2024

ChatGPT traffic in the GA house! Plus new features in GA4 and understanding GTM first-party mode (with NotebookLM). Giddyup, it's October's Analytics Roundup.

Nico Brooks
October 31, 2024

GA4 Path Analysis with BigQuery

Nico Brooks
October 28, 2024