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Paid Media

Digital Marketing Updates: March 2026

Decreasing visibility of GBPs, Bing shares Copilot queries with webmasters, Google Grants with Store Visits, and more updates.

Kris Skavish March 2, 2026
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Digital Marketing Updates: November 2025

Updates this month: Meta AI Chatbot, Reddit partners with G2, and the pluses and minuses of AI browsers.
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Analytics Roundup – Updates from October 2025

AI browsing and great articles about the intersection of AI & marketing analytics from around the web.
Communicate marketing results to leadership
  • Video

How to Present Marketing Data to Leadership – Without Losing Their Attention

Nico shares key tips for presenting marketing results to non-marketing leadership including the right level of detail and connecting to business priorities.
content that serves your customers
  • Video

Content that Serves Your Customers…and Your Business

The best marketing content helps prospects discover whether they're the right fit for your business. Learn how to adjust your content to serve your prospects.
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Analytics Roundup – Updates from September 2025

Reaching AI limits and recognizing human intelligence plus lots of new tools & resources for managing GA, GTM, and BigQuery better.
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Digital Marketing Updates: October 2025

New in digital marketing this month: towards ads in ChatGPT, TikTok to get American owner, & Google organic trend data interrupted.
rethinkingmetrics
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Rethinking Metrics: How to Demonstrate the Value of Digital Marketing in a Time of Change

Digital marketing tracking has gotten complicated. Learn which metrics to leave behind and how to evolve your reporting and storytelling.
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Digital Marketing Updates: September 2025

New: ChatGPT using Google's index, LinkedIn and TikTok platform updates.
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Analytics Roundup – Updates from August 2025

Using AI to create a measurement plan, comparing AEO visibility tools, upcoming iOS privacy changes, and more marketing analytics news this month.
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Creating a Measurement Plan With the Google Analytics and Stape GTM MCP Servers

Use AI to take the headache out of creating and maintaining a measurement plan that aligns business goals and metrics.
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  • Video

Using UTMs to Improve Attribution Tracking

Learn how to use UTMs to master marketing attribution, like what to standardize or personalize, so you get clear data for smart decisions.
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Digital Marketing Updates: August 2025

Amazon's exit from Google Shopping ads, categorization of search terms in Google Ads reporting, & how the Google SERP continues to evolve.
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