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Paid Media

Digital Marketing Updates: April 2026

ChatGPT ads, Meta changes click-thru conversions, Google expands personalization and more SEO, AIO, and paid media updates this month.

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Digital Marketing Updates: January 2026

New this month: the latest studies on achieving better LLM visibility, get top placement on LinkedIn, and lower Google Ads audience size limits.
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Analytics Roundup – January 2026

A kintsugi philosophy for marketing data, new GTM & BigQuery features, and great marketing analytics ideas from around the web.
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Analytics Roundup – December 2025

Approaching marketing data management as a "data mesh" + great articles on monitoring AI bots, path analysis, data visualization, and more.
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Digital Marketing Updates: December 2025

Read about ads coming to ChatGPT; an AI agent in Google Ads; SEMrush acquisition; anonymous Google reviews.
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Digital Marketing Updates: November 2025

Updates this month: Meta AI Chatbot, Reddit partners with G2, and the pluses and minuses of AI browsers.
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Analytics Roundup – Updates from October 2025

AI browsing and great articles about the intersection of AI & marketing analytics from around the web.
Communicate marketing results to leadership

How to Present Marketing Data to Leadership – Without Losing Their Attention

Nico shares key tips for presenting marketing results to non-marketing leadership including the right level of detail and connecting to business priorities.
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Content that Serves Your Customers…and Your Business

The best marketing content helps prospects discover whether they're the right fit for your business. Learn how to adjust your content to serve your prospects.
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Analytics Roundup – Updates from September 2025

Reaching AI limits and recognizing human intelligence plus lots of new tools & resources for managing GA, GTM, and BigQuery better.
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Digital Marketing Updates: October 2025

New in digital marketing this month: towards ads in ChatGPT, TikTok to get American owner, & Google organic trend data interrupted.
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Rethinking Metrics: How to Demonstrate the Value of Digital Marketing in a Time of Change

Digital marketing tracking has gotten complicated. Learn which metrics to leave behind and how to evolve your reporting and storytelling.
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Digital Marketing Updates: September 2025

New: ChatGPT using Google's index, LinkedIn and TikTok platform updates.
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