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Paid Media

Digital Marketing Updates: April 2026

ChatGPT ads, Meta changes click-thru conversions, Google expands personalization and more SEO, AIO, and paid media updates this month.

Kris Skavish April 1, 2026
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Analytics

Analytics Roundup – April 2026

Marketing data warehoused vs. APIs, product updates from Google, Meta, Claude, and great shares on vibe analysis+conversational analytics.

Nico Brooks April 1, 2026
Search
Flatirons late August

Creating a Measurement Plan With the Google Analytics and Stape GTM MCP Servers

Use AI to take the headache out of creating and maintaining a measurement plan that aligns business goals and metrics.
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  • Video

Using UTMs to Improve Attribution Tracking

Learn how to use UTMs to master marketing attribution, like what to standardize or personalize, so you get clear data for smart decisions.
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Digital Marketing Updates: August 2025

Amazon's exit from Google Shopping ads, categorization of search terms in Google Ads reporting, & how the Google SERP continues to evolve.
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Analytics Roundup – Updates from July 2025

Nico tries out the new GA MCP server and gets actually insightful results, plus product updates in GA & Looker Studio & sharing some great articles.
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  • AI

Connecting to the Google Analytics MCP server with Claude

Connect live GA4 data with Claude, ChatGPT, or Gemini. Here's how to set up a GA MCP Server for illuminating insights.
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Digital Marketing Updates: July 2025

Discover the latest in digital marketing with updates on LinkedIn advertising, Google's Offerwall, and Google Search Console.
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Analytics Roundup – Updates from June 2025

AI agents & analytics, GA4's product roadmap, and great articles to improve your marketing analytics in the changing world of digital marketing.
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  • How To, Video

How to Build a Search Engine Ranking Report in Looker Studio

Create a Looker Studio report showing organic keyword rankings over time, using free Google Search Console data.
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Digital Marketing Updates: June 2025

This month we cover the Google announcements of AI Mode and AI Max, ad placement on AI Overviews, and What's Happening on GBPs.
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Analytics Roundup – Updates from May 2025

Proactive monitoring with our new tool, Google's AI Mode, Looker Studio updates, and selected analytics articles from around the web.
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  • Advanced, Video

Google Analytics Insights Monitoring Tool

Identify tracking problems with our GA Insights Monitoring Tool. Connect GA4 custom insights with a Looker Studio dashboard.
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Analytics Roundup – Updates from April 2025

Too much intelligence, and not enough wisdom? Plus product updates and a roundup of articles about analytics, workflow, and privacy.
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