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Analytics Roundup – January 2026

A kintsugi philosophy for marketing data, new GTM & BigQuery features, and great marketing analytics ideas from around the web.
leaves in frost 2

Analytics Roundup – December 2025

Approaching marketing data management as a "data mesh" + great articles on monitoring AI bots, path analysis, data visualization, and more.
leaves in frost 1

Digital Marketing Updates: December 2025

Read about ads coming to ChatGPT; an AI agent in Google Ads; SEMrush acquisition; anonymous Google reviews.
leaves on pavement

Digital Marketing Updates: November 2025

Updates this month: Meta AI Chatbot, Reddit partners with G2, and the pluses and minuses of AI browsers.
fall leaves glowing

Analytics Roundup – Updates from October 2025

AI browsing and great articles about the intersection of AI & marketing analytics from around the web.
Communicate marketing results to leadership

How to Present Marketing Data to Leadership – Without Losing Their Attention

Nico shares key tips for presenting marketing results to non-marketing leadership including the right level of detail and connecting to business priorities.
content that serves your customers

Content that Serves Your Customers…and Your Business

The best marketing content helps prospects discover whether they're the right fit for your business. Learn how to adjust your content to serve your prospects.
blue berries red stems

Analytics Roundup – Updates from September 2025

Reaching AI limits and recognizing human intelligence plus lots of new tools & resources for managing GA, GTM, and BigQuery better.
black berries fall colors

Digital Marketing Updates: October 2025

New in digital marketing this month: towards ads in ChatGPT, TikTok to get American owner, & Google organic trend data interrupted.
rethinkingmetrics

Rethinking Metrics: How to Demonstrate the Value of Digital Marketing in a Time of Change

Digital marketing tracking has gotten complicated. Learn which metrics to leave behind and how to evolve your reporting and storytelling.
sunflowers foothills

Digital Marketing Updates: September 2025

New: ChatGPT using Google's index, LinkedIn and TikTok platform updates.
IMG 0644

Analytics Roundup – Updates from August 2025

Using AI to create a measurement plan, comparing AEO visibility tools, upcoming iOS privacy changes, and more marketing analytics news this month.
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