Sortable Date Comparisons in Looker Studio Tables
Nico Brooks
Looker Studio’s comparison date range columns are nice, but frustratingly not sortable. Learn how to create a table with sortable comparison columns.
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Universal Analytics articles
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
Analytics Roundup – Updates from November 2024
Nico Brooks
Trouble with troubleshooting, new features in GA4 & Looker Studio, what “do not sell” means in privacy regs, and articles that made Nico smarter.
Tracking AI Traffic in GA4: A Step-by-Step Guide
Nico Brooks
Report on traffic from people clicking through from AI services like ChatGPT. Build an exploration with a custom segment + a new channel group for AI traffic.
Analytics Roundup – Updates from October 2024
Nico Brooks
ChatGPT traffic in the GA house! Plus new features in GA4 and understanding GTM first-party mode (with NotebookLM). Giddyup, it’s October’s Analytics Roundup.
GA4 Path Analysis with BigQuery
Nico Brooks
A BigQuery export of GA4 data unlocks a multitude of ways to analyze your website data, including a more useful analysis of the pages users visit in their paths through your website. This article details the process of building two BigQuery tables for path analysis, with a focus on creating Looker Studio reports that visualize
Five Great Plug-and-Play SEO Dashboards
Kris Skavish
Preview five great dashboards for SEO reporting and analysis, and find the one that works best for you.
