3 Reasons Your Organic Conversion Rate is Dropping
Abby Curtis
When it comes to your organic traffic, there are three likely causes of low conversion rates. Find out what they are and how to fix them.
blog
Content Marketing articles
They say content is king — and for good reason. You can use all of the marketing tactics in the world to drive traffic to your website, but without high-quality, helpful, engaging content waiting for them when they get there, those visitors will be unlikely to convert. Find out more about content marketing by exploring our resources. To bring our expertise to your organization, check out our SEO & content services and one-on-one digital marketing training.
Declining Search Visibility: 7 Causes of Ranking & Traffic Drops
Abby Curtis
What causes organic traffic to decrease — and why is my Google ranking dropping? We discuss the top seven causes of declining search visibility.
Perspectives on MozCon 2018
Two Octobers Analytics Team
In early July, five members of our SEO team headed west to Seattle for a few days to attend MozCon 2018. As one of the best conferences out there for technical SEO, mobile strategy, analytics, and content, we all were excited to learn and bring back actionable insights for our accounts. We also were excited
How to Use the Jobs to Be Done Framework to Improve Your Marketing Messaging
Two Octobers Analytics Team
By Jaimee LaTorra and Rachel Zinanti Have you ever looked at a marketing persona and wondered what to do with the information? We love personas when it comes to ad targeting, especially for display or Facebook campaigns, because they ensure that we stay focused on key audience characteristics. But when it comes to creating content,
2018 Content Marketing Predictions Broken-Down
Two Octobers Analytics Team
By: Amanda Carroo & Alli Berry Dissecting the state of Content Marketing is no small chore. The beginning of a new year is always so refreshing. A new start. A time to start planning how to tackle your biggest goals for the year. We hope that developing high-quality content to attract and convert more
Does the Readability Score of Your Content Affect Bounce Rates?
Fred Caloggero
No. Not at all. You just saved yourself 10 minutes of reading. That’s 10 minutes you could use to jog a mile, or whip up a batch of chocolate chip cookies (and eat the dough). Or you could keep reading. I actually think the lack of a correlation provides some useful insight into writing for