How to Establish KPIs for Digital Marketing Campaigns
Jeff Rovner
A critical part of any marketing campaign is to set clear goals. We walk through three approaches to establishing digital marketing KPIs.
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Marketing Resources articles
We’re always happy to share advice, research, and tools that can help your business grow. Check out our latest resources.
Digital Marketing Industry Updates: September 2023
Kris Skavish
Our roundup of recent digital marketing news covers more on understanding GA4, Google SERP changes, and digital advertising platform updates.
Digital Marketing Industry Updates: August 2023
Kris Skavish
Read our summary of major developments in Google Analytics, paid media, and SEO.
Digital Marketing Industry Updates: July 2023
Kris Skavish
Our July update on digital marketing news includes the best of GA4, Google & LinkedIn ads features, and technical SEO deprecations.
Digital Marketing Industry Updates: June 2023
Kris Skavish
The impending Google Analytics change and Google’s steps into generative AI for ads and search results. It’s our June digital marketing update.
Digital Marketing Industry Updates: May 2023
Kris Skavish
Digital marketing never rests. But we’re here to pull out the news that matters. See our updates for May 2023.
