How to get the most out of Google Analytics 2017

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Thank you to everyone who attended my Denver Startup Week presentation on How to get the most out of Google Analytics!

Here is a PDF of the presentation: DSW-GA-2017

Drop us a line if you’ve got questions or comments!

New features and noteworthy discussions about marketing analytics this month, including MMM resources and how the practice is evolving.

Sometimes, the act of measurement affects the behavior of the thing we are measuring. That can result in hidden and not-so-hidden costs.

Being good at working with data and understanding data are not the same thing; Google Meridian open source MMM, and more.

Nico loves marketing analytics, running, and analytics about running. He's Two Octobers' Head of Analytics, and loves teaching. Learn more about Nico or read more blogs he has written.

We help marketing teams demystify analytics and improve digital marketing results.