How to get the most out of Google Analytics 2017

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Thank you to everyone who attended my Denver Startup Week presentation on How to get the most out of Google Analytics!

Here is a PDF of the presentation: DSW-GA-2017

Drop us a line if you’ve got questions or comments!

Nico tries out the new GA MCP server and gets actually insightful results, plus product updates in GA & Looker Studio & sharing some great articles.

Connect live GA4 data with Claude, ChatGPT, or Gemini. Here’s how to set up a GA MCP Server for illuminating insights.

AI agents & analytics, GA4’s product roadmap, and great articles to improve your marketing analytics in the changing world of digital marketing.

Nico loves marketing analytics, running, and analytics about running. He's Two Octobers' Head of Analytics, and loves teaching. Learn more about Nico or read more blogs he has written.

We help marketing teams demystify analytics and improve digital marketing results.