How to get the most out of Google Analytics 2017

Thank you to everyone who attended my Denver Startup Week presentation on How to get the most out of Google Analytics!

Here is a PDF of the presentation: DSW-GA-2017


Drop us a line if you’ve got questions or comments!

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Page Value in GA4

GA4 doesn’t have a metric that is comparable to the Page Value metric from Universal Analytics. In this post, we will recreate the metric using GA4 data in Google BigQuery.  Google defined the UA metric as: Page Value is the average value for a page that a user visited before landing on the goal page or completing an Ecommerce

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