I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on Google Analytics Events. Here’s a PDF version. Hat tip to Lunametrics for helpful scripts and being generally awesome.
Report on traffic from people clicking through from AI services like ChatGPT. Build an exploration with a custom segment + a new channel group for AI traffic.
ChatGPT traffic in the GA house! Plus new features in GA4 and understanding GTM first-party mode (with NotebookLM). Giddyup, it’s October’s Analytics Roundup.
This article details the process of building two BigQuery tables for path analysis, with a focus on creating Looker Studio reports that visualize user journeys through page views and events. It accompanies a GitHub repository featuring code for automating these transformations using Google Dataform. I’m often frustrated by GA4’s limited ability to visualize user journeys
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