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Google Analytics Events Cheat Sheet

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    I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on Google Analytics Events. Here’s a PDF version. Hat tip to Lunametrics for helpful scripts and being generally awesome.

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    Nico Brooks
    Nico is Two Octobers' Head of Analytics and a co-founder of the agency. He spends most of his time in GA4, GTM, and BigQuery, and has spent 25+ years helping organizations turn marketing data into decisions they can actually act on. Learn more about Nico or read more blogs he has written.
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