Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
- Reporting
Communicating the Value of Marketing to Business Leaders
Marketers and company leaders speak in different languages. Bridge the gap with this method for thinking about company goals and marketing goals.
- Apprenticeship
The Case for Apprenticeship in Marketing and Advertising
To address structural inequities in our industry's talent development, Two Octobers decided to create a digital marketing apprenticeship.
- Branch Tools, Google Search Console, Keyword Research
Native Google Search Console May Be Limiting You – Here’s Why
Google Search Console shows only a fraction of your organic impressions and clicks. But the data is there--see how to access it.
- Apprenticeship
Teachers: A Trusted Resource for Future Apprentices
“I am excited about the opportunity to help others also be successful in digital marketing careers. I know there is more than one way to be successful.” - Jamil Chughtai
- Conferences
Mozcon 2021: Google Search Console Data, unleashed
- Community
A digital marketing apprentice’s story
How community support pointed Raquel Torres-Miramonte to becoming Two Octobers' first digital marketing apprentice.
- Content, Tutorial
Analytics Tutorial: Content Deep Dive
- ROAS, Tutorial
Analytics Tutorial: How Is My Marketing Contributing to Revenue?
- Tutorial