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Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.
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Digital Marketing Industry Updates: April 2023
We’ve filtered the industry news into the most important and impactful updates from last month. Read our summary.
Understanding Search Intent
Search intent is the intention behind a Google search — why is the user searching? Find out more about the types of search intent and how to optimize for them.
GA4 Engagement Metrics: Session Duration & More
Learn about Session Duration in GA4, how the user_engagement event makes it a more useful metric, and how Average Engagement Time per Session is measured.
Intro to GA4 Part 4: Reporting
Check out our crash course on how to get the most out of GA4 reports.
Intro to GA4 Part 3: Navigating the GA4 Interface
Having trouble understanding the GA4 interface? Let’s walk through the platform to demonstrate how to quickly and efficiently find the data you need.
Intro to GA4 Part 2: GA4 vs. Universal Analytics
GA4 is coming — find out the differences between GA4 and Universal Analytics to make the transition a smooth one.
