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Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.
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Reporting on GA4 Landing Pages in Looker Studio
GA4 Landing page data is not available as a dimension in Looker Studio. We share a workaround and walk you through some advanced techniques.
2023 Bicycle Industry Revenue Forecast
We’re projecting 17% average YoY revenue loss for the bike industry in 2023 based on search and traffic trends. Check out our research and explore the data.
Guide to SEO Topic Clusters
A pillar and cluster strategy is an SEO-driven approach to developing and organizing content. Find out how to implement it.
Digital Marketing Industry Updates: April 2023
We’ve filtered the industry news into the most important and impactful updates from last month. Read our summary.
Understanding Search Intent
Search intent is the intention behind a Google search — why is the user searching? Find out more about the types of search intent and how to optimize for them.
GA4 Engagement Metrics: Session Duration & More
Learn about Session Duration in GA4, how the user_engagement event makes it a more useful metric, and how Average Engagement Time per Session is measured.
