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Intro to GA4 Part 1: The Event Model
In this GA4 tutorial, we what events are, the parameters you need to know, and naming conventions.

Data-Driven Content Ideation: How and Where to Find Content Ideas
Wondering how to find content ideas for your digital marketing strategy? Look to the data. We’ll show you how.

Three Vital Resource Connections for Creating a Registered Apprenticeship
Explore the many resources available to businesses when creating a new registered apprenticeship program.

GA4 Funnel Exploration: Where Do Users Go After Landing?
There’s a hidden feature in GA4 Funnel Explorations that enables you to report on where users go after landing on your site — find out how to use it.

How to Develop an Effective Content Distribution Strategy
Creating content is great, but it’s hard to move the needle without content distribution. Find out how to put together a content distribution strategy.

Report on Individual GA4 Conversions in Looker Studio
Find out how to report on individual Google Analytics 4 conversions in Looker Studio by blending and filtering your data or creating custom metrics.