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Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.
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Our Journey to Becoming a B Corp™
Two Octobers became B-Corp certified in July 2020. Learn a little about how we got there.

Marketing, Racism, and Two Octobers
Discussing race in the workplace didn’t come naturally to many Two Octobers team members. But we did, and had some interesting insights.

Google Analytics Account Permissions – What Does Each One Mean?
What do the different account permission levels in Google Analytics (GA) actually mean? Where you can assign them in the GA interface? We’ve got the answers. Google offers four permission levels that you can assign to users individually or as

How to Start Selling on Amazon
E-commerce is a volatile buyers’ market where sellers need to be on their toes. If you are not flexible enough to change your marketing strategy, it will be tough to navigate the waters. Which Selling Plan Should You Choose? With

Lessons Learned building an Apps Script Add-on
How we build G-Suite Appscript Add-ons in a team environment. Table of Contents: Researching a team Workflow Twitter Research for the win The Skunkworks Framework Github Flow What is Github Flow? Google Apps Script Github Assistant Apps Script Error Handling

GMB Made Easier – A free tool to simplify your posts
It’s not surprising that with COVID-19, many location-based, brick-and-mortar businesses have had changing hours, closures, and somewhere in between. It’s been tough for customers too – not knowing if their favorite services are open and if so, are there new