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Conference Report: TechSEO Boost
There is no shortage of SEO conferences to choose from each year. It can be hard to narrow it down when it comes time to decide which conferences to attend. TechSEO Boost should definitely be at the top of the
Page Speed Optimization: Table for Two
I’ve been reading a lot about this debate of “does site speed matter for organic success?”, and to me it always sounds like an evening out at a restaurant. Page speed is the time it takes from a customer first
Is My Website Good Enough? How to Think About and Measure User Engagement
You launched your new website, and you celebrated! (As you should! That was a lot of work.) But you’re not done. Your website can get better. You want more leads and sales. And of course, your boss wants marketing to
Data, Data Everywhere–But How to Stop and Think?
The world gathers data at an alarming rate – 2.5 quintillion bytes of data every day. We’ve become extremely proficient at collecting data – be it from enterprise systems, documents, social media, or email and collaboration services. Our challenge as
Search Ad CTRs by Age
A college student asked, “Do young people click on search ads?” We analyze the likelihood of clicking on ads by age.
How to Track Scroll Depth in Google Analytics
This post describes a method for reporting on scroll tracking in the Universal Analytics (UA) version of Google Analytics. Setting up scroll tracking as an event in GA gives you the ability to see how far people scroll down pages.