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5 Tools to Run a People-Centric Agency
As a veteran of several software startups, I’ve been involved in my share of attempts to write mission statements and extol the companies’ differentiators in marketing collateral. I wistfully read articles describing forward-thinking companies in which HR, company positioning, and
Marketing Automation – a Journey with Google Sheets and Supermetrics – Part III
Part III – Automation Everywhere Two Octobers has become a hotbed of automation. Around the office, people are creating tools to monitor shopping campaigns, forward emails based on client names, and manage ad copy programmatically. The complete list is far too
Improve UX by Quantifying Your Intuition
As an SEO consultant, I often find myself discussing user experience (UX) with my clients. This is in part because UX factors influence search engine ranking, but mostly because we measure our success in terms of engaged visitors and conversions,
SERP Optimization: Myth of the 10 Blue Links
Use SERP Features To Rank in Google 97% of Google SERPs (search engine results pages) include rich results like local pack, shopping, in-app-search, knowledge panel, answer box, etc. Businesses need to take note, along with the web developers, content creators,
Marketing Automation – a Journey with Google Sheets and Supermetrics – Part II
Part II – My First Project The problem: automated budget tracking and management My first project with Google Sheets and Google Apps Script (GAS) was to rebuild the campaign budget tracker we use to monitor budget pacing in paid
During Election Years, Where Do People Want to Move?
At Two Octobers, we are always striving to better understand consumer behavior as it relates to our client’s business goals. The more we understand about how consumers research and make decisions, the more we can sharpen our messaging, offers, and
