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Replacing Google Ads Editor HTML Export Functionality
Updated August, 2016, to reflect changes in Google Ads Editor and added support for the expanded text ad format. In the Summer of 2015, Google removed the HTML export feature from Google Ads Editor. We made heavy use of this

How Consumers View Retail Price Image: Implications for Digital Marketing
Price-conscious shoppers are a popular target for marketers, but there’s a lot beyond deals and coupons that influence consumer perception of a business’s pricing. Using these more subtle factors can be a valuable tool for crafting effective marketing copy. Consider

Conflicting Google My Business Pages
In last week’s episode of Google My Business EMERGENCY!, we explained why so many businesses can share the same address and the problems this can cause when trying to claim your Google My Business page. Our first responders arrived to

Google My Business for Medical Clinics
Why is it so hard to claim a Google My Business page? Medical clinics often struggle to claim and maintain their Google My Business (GMB) pages. The same is true for doctors, lawyers, real estate agents and others. The problem

How Do I Log Into My Google Business Account?
Updated October 2022 There are a number of reasons why you might not be able to access your business page on Google Business Profile (formerly Google My Business); you haven’t set it up yet, you can’t remember your password, someone

Workarounds for Google Analytics ‘(not provided)’
We’re going to start in the middle here. Google Analytics’ organic keyword information is lacking. Their goal is to protect the privacy of all users searching on Google. The issue here is that it leaves marketers with a lack of