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I am the Forrest Gump of Google disruption
This weekend, I had a coffee with a client who owns several boutique hotels in Mexico. We talked about some interesting ideas he has for a travel review site, with built-in mechanisms to verify the identity of reviewers, and weighted
5 Google Ads Default Settings That Suck
Most of my friends know I’ve been involved in search marketing for a long time, so I’m often asked to look over Google Ads campaigns to see why they aren’t performing well. People even pay me to do this. The
Marketing Tools and the Bread Machine Problem
I’ve spent much of the last 10 years building tools that automate online marketing tasks. Early on, I had a grand vision of creating an application that would perfectly distribute marketing investment based on an advertiser’s ROI goals. But along the
Turning Web Design Upside-down
Think of a website like a storefront. No one loves analogies more than I do. I’ve even used analogies to explain analogies. But sometimes they can be dangerous. If an analogy provides a mental model that mostly fits, it can
How Reviews Flow Around the Web
Click on the image for a big version, suitable for framing. My colleague Kris wrote a fine post a couple of weeks ago on the importance of online reviews for local business, and how to get them. Following that post,
What Percentage of Search Is Local?
I’ve had a hard time finding a good answer to this question: what percentage of searches on web search engines such as Google and Bing are local? I’ve heard wildly different statistics, possibly due to the fact that “local” is
