The Initial Redesign Ask “We need a new website.” Those are five simple words, but they pack a punch. I’ve seen more than one client come looking for help midstream during a redesign project because they didn’t realize just how much work was involved. Worse yet are the times a distraught client comes to me
By: Rachel Zinanti & Maggie Castle To make the change, or not make the change? You think it will be great for the account, but what if it’s not? What if it tanks and your SEM performance takes a nosedive? If you manage paid search accounts, you know what we’re talking about. You’ve had this
Extra, extra! Emily Bacher just published an updated version of this post for 2020. While much of the information in this post is still relevant, we encourage you to check out the updated version for the latest and greatest local citation information. A number of years ago we posted a list of Top 10 Free
Update 3/9/16: There is still a way to add location extensions manually to your Google Ads account. Below are the 5 simple steps to make this happen. 1) Navigate to the ad extensions tab in Google Ads and select the red +Extension button. 2) In the pop-up window that populates prompting you to use locations
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