seo & content training

evolve your seo skills

It’s not easy to keep up on what’s important in SEO, nor the latest and greatest in attracting organic visitors to your website. Our workshops are designed to help marketers understand what’s important and how to prioritize it versus all the other marketing priorities on your list.

We tackle specific SEO tactics as well as strategic topics on technical SEO, content and everything in between. Each workshop includes a presentation from one of our experienced SEOs, sprinkled with real-life examples from our day-to-day work with clients. Workshops end with “office hours”, where attendees not only ask questions and get help from the instructor, but also each other! It’s a unique opportunity for Q&A and collaboration you won’t find in most online training.

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upcoming seo & content workshops

don't forget to sign up for our upcoming web SEO training SEO site migration training local SEO training content for SEO training

18 November 2021
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workshop: How to Build Your Marketing Roadmap

Strategy, goals, and planning are big-picture challenges for most marketing teams. Learn the most important components ...

11:00 am - 12:00 pm
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past workshops

Raring to go? Take a look at the video recordings of some of our past workshops covering seo & content.

Content is a powerful tool for telling your organization’s story and meeting your audience in the stages of research and discovery.  This workshop teaches you how to use a data-driven approach to craft a content plan that will reap exponential online benefits.
Use your own search query data to understand the consumer intent that led your prospects and customers to your site.  In this workshop, we demonstrate our tool Search Explorer, and you will learn how, with the right visualization and story behind query data, you can find elusive business intelligence within your own data.  
So your shop weathered the 2020 storm.  Do you know what growth looks like in this new environment? Join Two Octobers’ Product Director Noah Learner in this one-hour session to learn how to seize opportunity in 2021 and overcome hurdles inherent to the bike shop world.
How do you know what should be prioritized in SEO? Learn the five things you need to be implementing this year to improve the organic visibility of your website and how to actually do it yourself.
Get twelve innovative strategies that act as ‘lighter fluid’ for your holiday marketing. Spanning conversion rate optimization, paid media, and ROI-based analytics, our tips will help you enter the holiday season with a confident marketing plan.
Getting started with a content marketing strategy can seem overwhelming. Learn how to craft a successful content marketing plan that is built on addressing user needs and improving organic search performance.
So you’ve invested in a new website…but do you have your migration strategy in place to ensure the impact on your organic traffic is minimal?
Not sure about the best SEO efforts to benefit your multi-location business? Learn what optimizations pay off in your website and Google My Business pages to get ranking, traffic, and store visits.
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browse upcoming workshops

View all our digital marketing workshops, including upcoming sessions and video recordings of past offerings, by category below.

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search & social media advertising workshops

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strategy & Analytics workshops

beyond workshops

seo coaching

Team with an experienced digital marketer one-on-one to improve skills

seo tools

Do your job faster, better, cheaper with our digital marketing toolset.

jumpstart packages

Bite-sized services to get your digital marketing program working for you.

have you registered?

Our next free digital marketing seminar is coming soon!

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