strategy & analytics training
evolve your digital marketing skills
Data is at the center of everything we do in digital marketing. Our analytics workshops are designed to help marketers think about data: what to track, how to analyze it, and what to do with what you discover. We tackle technical specifics, like tracking, reporting, and automating, as well as strategic topics, such as how to tell stories with your data.
Our marketing strategy workshops help you use data to see trends, contextualize within the bigger picture, and plan for the future.
Each workshop includes a presentation from one of Two Octobers’ experienced analytics experts, sprinkled with real-life examples from our day-to-day work with clients. Workshops end with “office hours”, where attendees not only ask questions and get help from the instructor, but also each other! It’s a unique opportunity for Q&A and collaboration you won’t find in most online training.
upcoming strategy & analytics workshops
don't forget to sign up for our upcoming marketing analytics training Google Analytics training Google Data Studio training data analysis training
One of the biggest under-utilized resources in SEO is Google’s Search Console data. Your own site ...
Raring to go? Take a look at the video recordings of some of our past workshops covering strategy & marketing analytics.