strategy & analytics training

evolve your digital marketing skills

Data is at the center of everything we do in digital marketing. Our analytics workshops are designed to help marketers think about data: what to track, how to analyze it, and what to do with what you discover. We tackle technical specifics, like tracking, reporting, and automating, as well as strategic topics, such as how to tell stories with your data. 

Our marketing strategy workshops help you use data to see trends, contextualize within the bigger picture, and plan for the future. 

Each workshop includes a presentation from one of Two Octobers’ experienced analytics experts, sprinkled with real-life examples from our day-to-day work with clients. Workshops end with “office hours”, where attendees not only ask questions and get help from the instructor, but also each other! It’s a unique opportunity for Q&A and collaboration you won’t find in most online training.

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upcoming strategy & analytics workshops

don't forget to sign up for our upcoming marketing analytics training Google Analytics training Google Data Studio training data analysis training

20 October 2021
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Workshop: Making SEO Decisions with Search Console Data

One of the biggest under-utilized resources in SEO is Google’s Search Console data. Your own site ...

11:00 am - 12:00 pm
Online
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18 November 2021
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workshop: How to Build Your Marketing Roadmap

Strategy, goals, and planning are big-picture challenges for most marketing teams. Learn the most important components ...

11:00 am - 12:00 pm
Online
View details
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past workshops

Raring to go? Take a look at the video recordings of some of our past workshops covering strategy & marketing analytics.

Bias lurks in the corners of all our marketing campaigns. We look at how research, analytics, and marketing controls can be dialed in to drive marketing results while working against bias.
If you don’t have buy-in from the right stakeholders, your biggest marketing successes can be chopped down with a budget reduction or a shift in strategy.  Join Two Octobers’ cofounder Kris Skavish in this one-hour session to learn tips in the art of telling the story of marketing impact, success, and insight.
Take a ride with us as we simulate two different business case studies in pursuit of exposing market opportunities.  We explore market research, competitor analysis, first party data, audience analysis, and data mining techniques that will chart a path towards growth.
Join Two Octobers’ cofounder Nico Brooks in a workshop that shows you how to find stories within data that can be a beacon of light for your business in 2021 as well as fundamentally change your perspective on data mining and presentation.
Use your own search query data to understand the consumer intent that led your prospects and customers to your site.  In this workshop, we demonstrate our tool Search Explorer, and you will learn how, with the right visualization and story behind query data, you can find elusive business intelligence within your own data.  
So your shop weathered the 2020 storm.  Do you know what growth looks like in this new environment? Join Two Octobers’ Product Director Noah Learner in this one-hour session to learn how to seize opportunity in 2021 and overcome hurdles inherent to the bike shop world.
Marketers can use analytics to demonstrate success and guide business strategy. Join Nico Brooks to learn how to intertwine storytelling, context, and purposeful KPIs into analytics and reporting.
Get twelve innovative strategies that act as ‘lighter fluid’ for your holiday marketing. Spanning conversion rate optimization, paid media, and ROI-based analytics, our tips will help you enter the holiday season with a confident marketing plan.
Ensuring that all of your digital marketing efforts for #GivingTuesday are integrated can be challenging and complicated–but a perfect match with some of the key benefits of digital marketing. Join us for examples & tips to take this year’s campaign to the next level.
Data Studio is a powerful tool. Learn how to use it to engage your audience and convey meaningful insight.
Google Analytics is one of the most powerful, free tools available, and with some dedicated analysis and a little creativity, you can find information that will make a real impact on your business. We share practical tips and insights.
Is your marketing data currently under the control of multiple vendors and platforms? It’s time to take control! Create a single source of truth for marketing analysis.
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browse all workshops

View all our digital marketing workshops, including upcoming sessions and video recordings of past offerings, by category below.

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paid search & social media advertising workshops

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seo & content workshops

beyond workshops

analytics coaching

Team with an experienced digital marketer one-on-one to improve skills.

analytics articles

Read our blog for tips & advice about paid media management.

jumpstart packages

Bite-sized services to get your digital marketing program working for you.

have you registered?

Our next free digital marketing seminar is coming soon!

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