strategy & analytics training

evolve your digital marketing skills

Data is at the center of everything we do in digital marketing. Our analytics workshops are designed to help marketers think about data: what to track, how to analyze it, and what to do with what you discover. We tackle technical specifics, like tracking, reporting, and automating, as well as strategic topics, such as how to tell stories with your data. 

Our marketing strategy workshops help you use data to see trends, contextualize within the bigger picture, and plan for the future. 

Each workshop includes a presentation from one of Two Octobers’ experienced analytics experts, sprinkled with real-life examples from our day-to-day work with clients. Workshops end with “office hours”, where attendees not only ask questions and get help from the instructor, but also each other! It’s a unique opportunity for Q&A and collaboration you won’t find in most online training.

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upcoming strategy & analytics workshops

don't forget to sign up for our upcoming marketing analytics training Google Analytics training Google Data Studio training data analysis training

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past workshops

Raring to go? Take a look at the video recordings of some of our past workshops covering strategy & marketing analytics.

If you don’t have buy-in from the right stakeholders, your biggest marketing successes can be chopped down with a budget reduction or a shift in strategy. Join experienced global marketer Serin Silva in this one-hour session to learn tips in the art of telling the story of marketing impact, success, and insight.
Learn when to switch over to Google Analytics 4 and what to look out for. Nico Brooks will share his journey and road warrior stories as he implemented GA4 for a key Two Octobers client.
Join Two Octobers’ cofounder Nico Brooks in a workshop that shows you how to find stories within data that can be a beacon of light for your business in 2021 as well as fundamentally change your perspective on data mining and presentation.
Use your own search query data to understand the consumer intent that led your prospects and customers to your site.  In this workshop, we demonstrate our tool Search Explorer, and you will learn how, with the right visualization and story behind query data, you can find elusive business intelligence within your own data.  
Marketers can use analytics to demonstrate success and guide business strategy. Join Nico Brooks to learn how to intertwine storytelling, context, and purposeful KPIs into analytics and reporting.
Get twelve innovative strategies that act as ‘lighter fluid’ for your holiday marketing. Spanning conversion rate optimization, paid media, and ROI-based analytics, our tips will help you enter the holiday season with a confident marketing plan.
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browse all workshops

View all our digital marketing workshops, including upcoming sessions and video recordings of past offerings, by category below.

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paid search & social media advertising workshops

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seo & content workshops

beyond workshops

analytics coaching

Team with an experienced digital marketer one-on-one to improve skills.

analytics articles

Read our blog for tips & advice about paid media management.

jumpstart packages

Bite-sized services to get your digital marketing program working for you.