Declining Traffic, Rankings & Conversions: How to Solve the Top 3 SEO Problems
Seeing a drop in traffic is always concerning, and figuring out what is causing that drop along with how to fix it can feel like searching for a needle in a haystack.
With the ever-changing search landscape, declines in traffic, rank and/or conversions are something that organizations across the board face with regularity. Identifying the cause of these declines and how to best address them amidst a sea of data and possible solutions can be extremely daunting.
In this session we break down 3 of the top SEO problems that companies face, why they occur, and what SEO tactics you should prioritize as first action steps in addressing these issues. We also offer some proactive tips on monitoring KPIs to avoid future problems.
- Have a solid understanding of 3 common SEO problems and why they occur.
- Know which tactics are the most effective when addressing declining traffic, rank and conversion.
- Understand what it takes to proactively monitor KPIs so that you stay abreast of things before they become problems.
Yasmin (Davila) Burgess wields a powerful background in both search engine optimization as well as content marketing. At the helm of the content marketing program at Two Octobers, she uses her expertise in analytics, consumer behavior, search algorithms, and user experience to help businesses connect to their audiences.