Giving Tuesday Digital Marketing Playbook

online workshop

#GivingTuesday has the power to transform your organization and community. Are you riding the wave of this generosity movement or just being pulled along with the tide?

Most nonprofits have had strategic marketing plans for #GivingTuesday for years, but ensuring that all of your digital marketing efforts are integrated can be challenging and complicated. Outreach to potential donors requires a delicate mix between awareness, personalization, persistence, and timing. This challenge matches perfectly with some of the key benefits of digital marketing.

About this event

Join Two Octobers’ Principal Kris Skavish and get her playbook for how she helps our purpose-driven clients untangle integrated marketing campaigns during high-stakes moments. In this two-hour online workshop, Kris will cover strategic and tactical ways you can leverage your digital marketing and analytics to magnify and measure your efforts. There will be time during dedicated office hours to dive into your organization’s specific plans and questions.


In this workshop you will gain:
  • Examples of how big of an impact #GivingTuesday can have on nonprofit organizations.
  • Best-in-market examples of integrated #GivingTuesday campaigns.
  • A laundry list of tactical recommendations within email, social, search, and content marketing.
  • Must-do analytics checklists for reading the success of your campaign.
  • The opportunity for one-on-one questions with Kris to discuss and troubleshoot your specific campaign.
kris presenting looking right
Event Details
Date: September 22, 2020
Time: 1:00 – 3:00 PM MST

Online conference information will be provided upon registration.

About The Instructor

Kris Skavish has a knack for problem-solving and a passion for helping purpose-driven businesses grow. She is a principal and co-founder of Two Octobers, a fanatically-analytical digital marketing agency based in Denver. Two Octobers was founded with the purpose of helping good people and organizations make better, more informed decisions. To formalize our commitment, Two Octobers became a certified B Corp in the summer of 2020.

upcoming workshops

We love educating marketers! See below for a few upcoming online workshops

Join Two Octobers’ cofounder Nico Brooks in a workshop that shows you how to find stories within data that can be a beacon of light for your business in 2021 as well as fundamentally change your perspective on data mining and presentation.
Content is a powerful tool for telling your organization’s story and meeting your audience in the stages of research and discovery.  This workshop teaches you how to use a data-driven approach to craft a content plan that will reap exponential online benefits.
Bias lurks in the corners of all our marketing campaigns. We look at how research, analytics, and marketing controls can be dialed in to drive marketing results while working against bias.
No event found!
looking for something more personalized?