Native Google Search Console May Be Limiting You – Here’s Why
Google Search Console shows only a fraction of your organic impressions and clicks. But the data is there–see how to access it.
Serin Silva
August 11, 2021
blog
Author: Serin Silva
Serin Silva
Serin Silva is a veteran marketing strategist, formerly with Two Octobers.
Teachers: A Trusted Resource for Future Apprentices
“I am excited about the opportunity to help others also be successful in digital marketing careers. I know there is more than one way to be successful.” – Jamil Chughtai
Serin Silva
August 10, 2021
A digital marketing apprentice’s story
How community support pointed Raquel Torres-Miramonte to becoming Two Octobers’ first digital marketing apprentice.
Serin Silva
April 27, 2021
Democratizing Digital: Two Octobers Announces Digital Marketing Training Program
Two Octobers has always been altruistic at its core. We believe in giving back and lifting up endeavors outside of our own. It’s in our approach with our clients, our employees, and our global interactions. It’s probably featured in our application for BCorp certification, too;-) Last October, we envisioned a training program for employees, clients,
Serin Silva
February 15, 2020
3 Ways to Improve Customer Acquisition Cost (CAC)
As marketers, we often focus on the value and return of individual channels, and talk about things like CPA and ROAS. But let’s take a step back for a moment. Thinking more holistically, let’s look at the total sales and marketing cost required to earn a customer. That’s CAC, or Customer Acquisition Cost. The lower
Serin Silva
December 18, 2019
2020 Marketing: Carving Up the Budget Pie to Win
Yes, we know your budget pie is probably not the size you need and it has to work really hard to do its job. We hear you and offer up some tips to help: Foundations If the foundation of a house is not well built, the rest of the house will be weak. The foundational
Serin Silva
December 18, 2019