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Author: Serin Silva

Native Google Search Console May Be Limiting You – Here’s Why

Right now, there’s a limitation that you may not be aware of. Google only allows you to see a tiny fraction of your organic impressions and clicks in Search Console.. Only they can answer why visibility is so limited; we suspect it has something to do with the word “monetization”. This limit hampers your ability

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Community Support Makes All of the Difference

The View from Here Spotlight on Raquel Torres-Miramonte For Raquel Torres-Miramonte, a crime created an opportunity to become Two Octobers’ inaugural digital marketing apprentice.  After the incident, Focus Points Colorado, among others stepped up to help Raquel. They worked to get her back on her feet, find employment, and get the necessary support. They introduced

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Meet Noah Learner, Product Director

Noah Learner, our new Product Director, will lead and develop our tools practice, including automation and tech stack integrations. Noah comes to Two Octobers from Bike Shop SEO and Agency Automators. He is bringing a number of automation tools that are ready to deploy today. He’s a proud tool builder and always excited for the

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Two Octobers — Out in the Wild, February 2020

SMX This month, Niki Mosier, shared her SEO expertise at SMX West 2020. Key theme: In-House SEO Strategy & Implementation. Check out info about the show here. Update! Niki’s slides are here, and an in-depth exploration of her subject, effectively using Q&A on Google My Business pages. MN Search We’re Coloradan at heart, but we

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3 Ways to Improve Customer Acquisition Cost (CAC)

As marketers, we often focus on the value and return of individual channels, and talk about things like CPA and ROAS. But let’s take a step back for a moment. Thinking more holistically, let’s look at the total sales and marketing cost required to earn a customer. That’s CAC, or Customer Acquisition Cost.  The lower

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2020 Marketing: Carving Up the Budget Pie to Win

Yes, we know your budget pie is probably not the size you need and it has to work really hard to do its job. We hear you and offer up some tips to help: Foundations If the foundation of a house is not well built, the rest of the house will be weak. The foundational

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