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Digital Marketing Updates: October 2026

New this month: publishers buying more ads; ChatGPT ads expanding; Google's 4th algo change this year; more AIO's for brand searches.
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Brand Visibility Beyond Your Website: A Search and AI Checklist

Learn where you can impact how your brand is described outside your website, so you can improve AI's understanding of your brand.
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Digital Marketing Updates: September 2026

AI-generated content rules, Reddit citations on ChatGPT decline, Google Display moving to DemandGen, and Meta AI works with Meta Ads.
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Digital Marketing Updates: August 2026

GSC now shows views for third-party platforms like IG, YouTube & TikTok; Yelp partners with OpenAI; ChatGPT ads now have better performance marketing tools.
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5 Things AI-User Bot Data Can Tell You About Your AI Visibility

Ai-user bots are visiting your website right now. Learn how you can use this data to improve your brand's AI visibility.
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How to Measure Your Brand’s AI Visibility: A Four-Lens Framework

How do you even track visibility in AI? You can buy an expensive tool, but even that isn't the full story. Here's four signals we watch.
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Digital Marketing Updates: July 2026

What's new in ChatGPT ads, Google Ads target CPA bidding, generative AI reporting in Search Console, and a new way to measure commodity content.
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Digital Marketing Updates: June 2026

New this month: Google Marketing Live unveils AI-powered ad formats and shopping experiences, plus Google publishes its official guide to optimizing content for AI search and citations
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Intent Over Keywords: Why marketers need an intent-focused content strategy in the age of AI

Learn why the intent behind the query is a better foundation for content strategy than just looking at keywords and keyword volume.
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Digital Marketing Updates: May 2026

New this month: Google and Meta neck-and-neck with ad revenue and you can now schedule GMB posts.
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6 Questions to Ask About Your Content for AI Visibility

Six diagnostic questions marketers can use to evaluate wether their content is well-positioned for AI answers.
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Digital Marketing Updates: April 2026

ChatGPT ads, Meta changes click-thru conversions, Google expands personalization and more SEO, AIO, and paid media updates this month.
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