Analytics Roundup – October 2026
Nico Brooks
October 1, 2026
The art of throwing things away; product updates in Google Ads, GA4, Data Studio, GTM; great articles about AI-assisted analysis and data visualization.
Two Octobers Blog
Looker Studio
All Analytics articles below. Or view our GA4 resources.
How to Build a Search Engine Ranking Report in Looker Studio
Nico Brooks
June 18, 2025
Create a Looker Studio report showing organic keyword rankings over time, using free Google Search Console data.
Analytics Roundup – Updates from December 2024
Nico Brooks
October 21, 2026
Musings on "what matters is measurable", new Looker Studio features, a cool free GA4 audit dashboard, and more.
Sortable Date Comparisons in Looker Studio Tables
Nico Brooks
October 21, 2026
Looker Studio's comparison date range columns are nice, but frustratingly not sortable. Learn how to create a table with sortable comparison columns.
Analytics Roundup – Updates from November 2024
Nico Brooks
October 21, 2026
Trouble with troubleshooting, new features in GA4 & Looker Studio, what "do not sell" means in privacy regs, and articles that made Nico smarter.
GA4 Path Analysis with BigQuery
Nico Brooks
October 21, 2026
Analyze the pages users visit in their paths through your website with GA4 data in BigQuery. A Google Cloud Project and some coding knowledge will be needed.
Five Great Plug-and-Play SEO Dashboards
Kris Skavish
October 26, 2026
Preview five great dashboards for SEO reporting and analysis, and find the one that works best for you.
Funnel Reporting in Looker Studio with GA4 Events
Nico Brooks
September 30, 2024
Learn how to use the Funnel chart type in Looker Studio to visualize GA4 metrics, such as steps in a purchase process.
Track session duration conversions in GA4
Nico Brooks
November 5, 2023
Tracking conversions based on session duration isn't possible out-of-the-box with GA4. Use this JavaScript and Tag Manager solution to build a custom event.