We’re always happy to share advice, research, and tools that can help your business grow. Check out our latest resources.
As marketers, we often focus on the value and return of individual channels, and talk about things like CPA and ROAS. But let’s take a step back for a moment. Thinking more holistically, let’s look at the total sales and marketing cost required to earn a customer. That’s CAC, or Customer Acquisition Cost. The lower
Yes, we know your budget pie is probably not the size you need and it has to work really hard to do its job. We hear you and offer up some tips to help: Foundations If the foundation of a house is not well built, the rest of the house will be weak. The foundational
A college student asked, “Do young people click on search ads?” We analyze the likelihood of clicking on ads by age.
Two Octobers was at NATCHCOM last week, the premier (and only?) digital marketing conference for natural brands. I got a chance to share some ideas about metrics and marketing strategy, but mostly it was a chance for me to listen and learn. First impression? I loved it! As an enthusiastic athlete, vegetarian and eater of
Our business development director, Ray Stein, is presenting on the perfect marketing mix at Denver Startup Week. In his presentation, Ray addresses how to prioritize digital marketing channels, tips for getting the most out of each channel, and where they belong in the customer journey. You can view a PDF of his presentation here.
Our social media lead, Amanda Carroo, is presenting at Denver Startup Week. Below is a description of what she’ll be talking about, and you can view a PDF of her presentation here. Purchaser lists, email lists, web traffic, these are all segmented audience groups you could be using to your advantage on Facebook and Instagram. Amanda
Copyright 2024 Two Octobers® LLC
