
Digital Marketing Updates: October 2025
New in digital marketing this month: towards ads in ChatGPT, TikTok to get American owner, & Google organic trend data interrupted.
Targeted paid media drives awareness, website visitors, leads, and revenue. Find out more about search advertising, social media advertising, and more by exploring our resources below. Need more? Explore Two Octobers’ paid media management services.

New in digital marketing this month: towards ads in ChatGPT, TikTok to get American owner, & Google organic trend data interrupted.

New: ChatGPT using Google’s index, LinkedIn and TikTok platform updates.

Learn how to use UTMs to master marketing attribution, like what to standardize or personalize, so you get clear data for smart decisions.

Amazon’s exit from Google Shopping ads, categorization of search terms in Google Ads reporting, & how the Google SERP continues to evolve.

Discover the latest in digital marketing with updates on LinkedIn advertising, Google’s Offerwall, and Google Search Console.

This month we cover the Google announcements of AI Mode and AI Max, ad placement on AI Overviews, and What’s Happening on GBPs.