Digital Marketing Updates: September 2025
Kris Skavish
New: ChatGPT using Google’s index, LinkedIn and TikTok platform updates.
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Paid Media articles
Targeted paid media drives awareness, website visitors, leads, and revenue. Find out more about search advertising, social media advertising, and more by exploring our resources below. Need more? Explore Two Octobers’ paid media management services.
Using UTMs to Improve Attribution Tracking
Casey Anderson
Learn how to use UTMs to master marketing attribution, like what to standardize or personalize, so you get clear data for smart decisions.
Digital Marketing Updates: August 2025
Kris Skavish
Amazon’s exit from Google Shopping ads, categorization of search terms in Google Ads reporting, & how the Google SERP continues to evolve.
Digital Marketing Updates: July 2025
Kris Skavish
Discover the latest in digital marketing with updates on LinkedIn advertising, Google’s Offerwall, and Google Search Console.
Digital Marketing Updates: June 2025
Kris Skavish
This month we cover the Google announcements of AI Mode and AI Max, ad placement on AI Overviews, and What’s Happening on GBPs.
Digital Marketing Updates: April 2025
Kris Skavish
New this month: take a look at BlueSky, hide ads on Reddit, more control in Demand Gen, AI Overview stats & a Google ranking algorithm update.