5 Tips for Growing Revenue During an Uncertain Q4
Kris Skavish
In uncertain times, we share 5 tactics ecommerce marketers can use to focus their efforts and maximize revenue.
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Search Ad CTRs by Age
Nico Brooks
A college student asked, “Do young people click on search ads?” We analyze the likelihood of clicking on ads by age.
5 Tips for Google Grant Accounts Struggling to Hit a 5% CTR
Nate Skold
Last year, Google announced a major change to its Ad Grant program, requiring accounts to maintain a 5% click-through rate (CTR). Click-through rate is the ratio of clicks an ad gets to the number of times it is shown (impressions) and is an indication of the relevancy and quality of an ad. Grant accounts that
Make the Most of Your Google Grant Keywords
Jaimee LaTorra
Recent Changes to Google Grants If you’re already a Google Grant recipient, chances are you’ve noticed some changes in your grant account in the past year. One of the most notable changes to Google’s Ad Grants program is the strictness on keywords permitted to run. Previously, grant account managers could upload an infinite number of
No Time? No Problem: A Nonprofit’s Guide to Google Ad Grants
Jaimee LaTorra
What Should I Know About Google Ads Grants? As of January 2019, Google is processing over 40,000 search queries every second – that’s over 3.5 billion searches per day. This mind-boggling statistic is only one of the many reasons that nonprofits should be investing in their presence on Google. Unfortunately, we know that many nonprofits
Children Are Hurting Your YouTube Performance: Here’s How to Fix It
Nate Skold
Unless you are paying close attention to your YouTube ad campaigns, you might not have noticed this trend: children have taken over. If you are currently running a YouTube campaign and have not reviewed a placements report lately, I have bad news for you: much of your advertising budget is being wasted by showing ads
