Digital Marketing Updates: February 2025
Kris Skavish
New this month: PMax updates for insight & some control, Google blocking third-party rank checkers, and more.
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Paid Media articles
Targeted paid media drives awareness, website visitors, leads, and revenue. Find out more about search advertising, social media advertising, and more by exploring our resources below. Need more? Explore Two Octobers’ paid media management services.
Digital Marketing Updates: January 2025
Kris Skavish
This month we cover an intriguing study on search behavior and a fascinating trove of Google documentation, as well as some new features for LinkedIn advertising.
Digital Marketing Updates: December 2024
Kris Skavish
Google tests AI Sales Assistant with conversational advice; TikTok launches an AI tool to create videos from URLs for effortless ads.
How to Establish KPIs for Digital Marketing Campaigns
Jeff Rovner
A critical part of any marketing campaign is to set clear goals. We walk through three approaches to establishing digital marketing KPIs.
A Test-and-Learn Approach to Social Media Advertising Expansion [recording & recap]
Chloe Pascoe
Learn how to deploy a test-and-learn approach to expanding your social media advertising, in this recorded webinar and recap.
5 Tips for Growing Revenue During an Uncertain Q4
Kris Skavish
In uncertain times, we share 5 tactics ecommerce marketers can use to focus their efforts and maximize revenue.
