blog

Paid Media articles

Targeted paid media drives awareness, website visitors, leads, and revenue. Find out more about search advertising, social media advertising, and more by exploring our resources below. Need more? Explore Two Octobers’ paid media management services.

Google Grant Tips

5 Tips for Google Grant Accounts Struggling to Hit a 5% CTR

Last year, Google announced a major change to its Ad Grant program, requiring accounts to maintain a 5% click-through rate (CTR). Click-through rate is the ratio of clicks an ad gets to the number of times it is shown (impressions) and is an indication of the relevancy and quality of an ad. Grant accounts that

Read More »
hand holding pinecone

Make the Most of Your Google Grant Keywords

Recent Changes to Google Grants If you’re already a Google Grant recipient, chances are you’ve noticed some changes in your grant account in the past year. One of the most notable changes to Google’s Ad Grants program is the strictness on keywords permitted to run. Previously, grant account managers could upload an infinite number of

Read More »
google grant

No Time? No Problem: A Nonprofit’s Guide to Google Ad Grants

What Should I Know About Google Ads Grants? As of January 2019, Google is processing over 40,000 search queries every second – that’s over 3.5 billion searches per day. This mind-boggling statistic is only one of the many reasons that nonprofits should be investing in their presence on Google. Unfortunately, we know that many nonprofits

Read More »
sharpened color pencils pointing up

Social Audiences: What You Should Be Doing

Our social media lead, Amanda Carroo, is presenting at Denver Startup Week. Below is a description of what she’ll be talking about, and you can view a PDF of her presentation here. Purchaser lists, email lists, web traffic, these are all segmented audience groups you could be using to your advantage on Facebook and Instagram. Amanda

Read More »
Social Media Engagement

How to Measure (and Think About) Social Media Success

When I begin a social media engagement, the first question I ask is, “what is your goal?”  Defining what you want to achieve is always step one. This helps identify the key metrics that should be used to measure success. Having that foundation is crucial and allows you to move on to the next step,

Read More »