Digital Marketing Updates: October 2024
Kris Skavish
Ways Google is emphasizing the value of authenticity in organic results, the intro of search ads on TikTok, and Google Ads’ automated ad “improvements”.
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Local SEO articles
Search Engine Optimization aims to help search engines and users better understand your website’s content, rank it accordingly, and drive traffic to it. SEO encompasses many processes, including technical fixes, user experience considerations, and content. Learn more about SEO by exploring our resources, or check out our SEO & content services and one-on-one digital marketing training.
Digital Marketing Updates: August 2024
Kris Skavish
What’s been going on digital marketing the past month, including Chrome third-party cookies, PMax transparency, and the new SearchGPT.
Digital Marketing Updates: July 2024
Kris Skavish
SEO & paid media news to start up your July strong. Google SERP changes, backlinks matter, and Ads keyword matching updates.
Digital Marketing Updates: June 2024
Kris Skavish
We summarize what’s new in digital marketing so decision-makers can stay on top of major developments in SEO, paid media, and marketing analytics.
Digital Marketing Industry Updates: December 2023
Kris Skavish
Join us for a roundup of industry happenings over the past month in marketing analytics, paid media, and SEO.
How should your SEO strategy change now that generative AI is being used in search results?
Nico Brooks
Google continues to roll out Generative AI search. How should your SEO strategy change? We explore what’s changed…and what stays the same.