Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
- Apprenticeship
The Case for Apprenticeship in Marketing and Advertising
Nico Brooks
November 2, 2026
To address structural inequities in our industry's talent development, Two Octobers decided to create a digital marketing apprenticeship.
- Branch Tools, Google Search Console, Keyword Research
Native Google Search Console May Be Limiting You – Here’s Why
Two Octobers Team
August 11, 2021
Google Search Console shows only a fraction of your organic impressions and clicks. But the data is there--see how to access it.
- Apprenticeship
Teachers: A Trusted Resource for Future Apprentices
Two Octobers Team
August 10, 2021
“I am excited about the opportunity to help others also be successful in digital marketing careers. I know there is more than one way to be successful.” - Jamil Chughtai
- Conferences
Mozcon 2021: Google Search Console Data, unleashed
Two Octobers Analytics Team
July 13, 2021
- Community
A digital marketing apprentice’s story
Two Octobers Team
April 27, 2021
How community support pointed Raquel Torres-Miramonte to becoming Two Octobers' first digital marketing apprentice.
- Content, Tutorial
Analytics Tutorial: Content Deep Dive
Nico Brooks
March 12, 2021
- ROAS, Tutorial
Analytics Tutorial: How Is My Marketing Contributing to Revenue?
Nico Brooks
March 12, 2021
- Tutorial
Analytics Tutorial: What Are My Top Audiences?
Nico Brooks
March 12, 2021
- Goals, Tutorial
Google Analytics: Goals & Multi-channel Funnels
Nico Brooks
March 12, 2021