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Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.
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Meet Noah Learner, Product Director
Noah Learner, our new Product Director, will lead and develop our tools practice, including automation and tech stack integrations. Noah comes to Two Octobers from Bike Shop SEO and Agency Automators. He is bringing a number of automation tools that

Two Octobers Becomes Majority-Woman-Owned
Last month, Two Octobers made a big and little change. After 10 1/2 years of being a 50/50 partnership, co-founder Nico Brooks and I decided to tip the scales towards female ownership, and I became the majority owner. Is this

The $10,000 Gem Hiding in Your Google Analytics
I promise you there is a gem hiding inside your Google Analytics that will have a real impact on your business. It might be a piece of data whose impact can be felt beyond the website and into the core

Attract & Qualify Customers with Google My Business Q&A
One of the most underutilized tools on a Google Business Profile (formerly Google My Business) is the Q&A section. For all the time marketers put into choosing the right Google Business category and crafting the perfect, not-too-keyword-heavy description, the Q&A

Democratizing Digital: Two Octobers Announces Digital Marketing Training Program
Two Octobers has always been altruistic at its core. We believe in giving back and lifting up endeavors outside of our own. It’s in our approach with our clients, our employees, and our global interactions. It’s probably featured in our

Two Octobers — Out in the Wild, February 2020
SMX This month, Niki Mosier, shared her SEO expertise at SMX West 2020.Key theme: In-House SEO Strategy & Implementation. Check out info about the show here. Update! Niki’s slides are here, and an in-depth exploration of her subject, effectively using