Solve Bike Shop Challenges with Inventory-Led Marketing

online workshop

So your shop weathered the 2020 storm. Do you know what growth looks like in this new environment?

As a leader in the bike shop digital marketing world, we’ve seen first-hand the challenges that shops are facing in 2021.  Join Two Octobers’ Product Director Noah Learner in this one-hour session to learn how to seize opportunity in 2021 and overcome hurdles inherent to the bike shop world.

About this event

The 2020 thrust into e-commerce was like wearing training wheels, and in 2021, those trainers have to come off.  And inventory challenges are hitting the core of your business.  Your pandemic and post-pandemic strategies are destined to intertwine; in this one-hour workshop, we will explore both technical and theoretical solutions for you to start building your inventory-led marketing roadmap.


  • Analytically-based examples and case studies
  • How to build your marketing flywheel
  • Learn about inventory-led marketing tactics
  • See how to leverage POS data in your GMB posts
  • Get tips on how to optimize your store pages to lead to online sales
  • Integrate a chat tool into your site
  • Explore new product lines, like used bikes
  • One hour of content with an optional 30 minute office hours session for personalized Q&A afterwards
Event Details

This workshop last ran in February 2021. See below for a video recording.

Category: Marketing Analytics Training, SEO & Content Training

About The Instructor
noah picture in grey-scale

Noah Learner is a Product Director at Two Octobers, a role in which he has an intense focus on tool-building, automation, and helping businesses grow. Noah has been the owner of Bike Shop SEO and built a business around marketing bike shops both online and in-store where he helped shops grow online revenues 60+ % YoY for the past 4 years straight. Prior to that, he managed Young’s Bicycle Shop on Nantucket, where he steered the shop through the recession that started in 2008.

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Past attendees rate our online workshops an average of 3.7/4!

I had the opportunity to receive some marketing training from staff at Two Octobers, and I was very impressed by their professionalism, enthusiasm about the field, and depth of knowledge.

– Kirsten Mathison

upcoming workshops

We love educating marketers! See below for a few upcoming online workshops

One of the biggest under-utilized resources in SEO is Google’s Search Console data. Your own site data is more valuable than you think to drive SEO strategy & generate results. Join Two Octobers’ product director Noah Leaner in this one-hour session to learn how to make better SEO and content decisions with Google Search Console …

Workshop: Making SEO Decisions with Search Console Data Read More »

Strategy, goals, and planning are big-picture challenges for most marketing teams. Learn the most important components of a marketing roadmap as well as the behaviors needed to keep it fresh and agile.
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