Collaborate!

At Two Octobers, one of our core working principles is that collaboration makes work more productive and fun. To get better at it, we brought in some of the fabulous folks at On Your Feet. Here’s a short video capturing the ensuing productivity and fun. Video production, direction and editing: Johan Christanson Muse: Balto

Yes, Moz Local Works

What Does Moz Local Do? Moz Local is a paid business listing syndication and distribution service. It also offers a free “Check Listing” feature that lets you see how a business is currently performing in terms of completeness of citations. Once you purchase a syndication package you can use the Check Listing report to follow and validate […]

Six Must-have Citations in 2016

A number of years ago we posted a list of Top 10 Free Places to List Your Business. It’s time for an update. I wanted to avoid bias, so I didn’t look at the old list. What is new? What is relevant today? Guess what — I came up with a near identical list. Some […]

Replacing AdWords Editor HTML Export Functionality

Up until recently, AdWords Editor allowed users to export an account or campaign as an HTML file. We made heavy use of this functionality in order to share new campaigns with clients for approval. Unfortunately, Google removed this feature with the latest major release of the Editor. To replace it, we created a Google Sheet with […]

How Consumers View Retail Price Image: Implications for Digital Marketing

Price-conscious shoppers are a popular target for marketers, but there’s a lot beyond deals and coupons that influence consumer perception of a business’s pricing. Using these more subtle factors can be a valuable tool for crafting effective marketing copy. Consider this: you are planning a party, but now isn’t the best time to be spending […]

Conflicting Google My Business Pages

Conflicting Google My Business Pages

In last week’s episode of Google My Business EMERGENCY!, we explained why so many businesses can share the same address and the problems this can cause when trying to claim your Google My Business page. Our first responders arrived to find a multi-business pile-up. Names, addresses, and phone numbers were strewn about. Suite numbers lay […]