Search Ad CTRs by Age
A college student asked, “Do young people click on search ads?” We analyze the likelihood of clicking on ads by age.
Search Ad CTRs by Age Read More »
July 2019
How to Track Scroll Depth in Google Analytics
This post describes a method for reporting on scroll tracking in the Universal Analytics (UA) version of Google Analytics. Setting up scroll tracking as an event in GA gives you the ability to see how far people scroll down pages. This data is very useful for identifying content that isn’t performing well, and specifically where
How to Track Scroll Depth in Google Analytics Read More »