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Paid Media

Digital Marketing Updates: April 2026

ChatGPT ads, Meta changes click-thru conversions, Google expands personalization and more SEO, AIO, and paid media updates this month.

Kris Skavish April 1, 2026
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Analytics

Analytics Roundup – April 2026

Marketing data warehoused vs. APIs, product updates from Google, Meta, Claude, and great shares on vibe analysis+conversational analytics.

Nico Brooks April 1, 2026
Search
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Sortable Date Comparisons in Looker Studio Tables

Looker Studio's comparison date range columns are nice, but frustratingly not sortable. Learn how to create a table with sortable comparison columns.
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Digital Marketing Updates: December 2024

Google tests AI Sales Assistant with conversational advice; TikTok launches an AI tool to create videos from URLs for effortless ads.
Analytics Roundup Website Header November 2024
  • Looker Studio

Analytics Roundup – Updates from November 2024

Trouble with troubleshooting, new features in GA4 & Looker Studio, what "do not sell" means in privacy regs, and articles that made Nico smarter.
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Tracking AI Traffic in GA4: A Step-by-Step Guide

Report on traffic from people clicking through from AI services like ChatGPT. Build an exploration with a custom segment + a new channel group for AI traffic.
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Digital Marketing Updates: November 2024

The latest developments in digital marketing include Meta feature updates, Google downgrading ranking on vastly different content, and more.
Analytics Roundup Website Header October 2024

Analytics Roundup – Updates from October 2024

ChatGPT traffic in the GA house! Plus new features in GA4 and understanding GTM first-party mode (with NotebookLM). Giddyup, it's October's Analytics Roundup.
user path

GA4 Path Analysis with BigQuery
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Five Great Plug-and-Play SEO Dashboards

Preview five great dashboards for SEO reporting and analysis, and find the one that works best for you.
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Digital Marketing Updates: October 2024

Ways Google is emphasizing the value of authenticity in organic results, the intro of search ads on TikTok, and Google Ads' automated ad "improvements".
Analytics Roundup Website Header September 2024
  • Analytics Roundup

Analytics Roundup – Updates from September 2024

"It's not me, it's you", Google Ads measurement, and dynamic metrics in Looker Studio...all in this month's marketing analytics roundup.
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  • Reporting

Funnel Reporting in Looker Studio with GA4 Events

Learn how to use the Funnel chart type in Looker Studio to visualize GA4 metrics, such as steps in a purchase process.
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Documenting a Google Tag Manager Container

Learn how to automatically generate documentation for Google Tag Manager with a Colab-based tool. Simplify export and organization of tags, triggers & variables.
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