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Marketing Strategy
Transform Prospect Research into Strategic Content with AI-Powered Persona Research
Build personas that work better for content marketing. Uncover new data sources for prospect needs, then use AI to synthesize the research.
Kris Skavish
February 5, 2026
Marketing Resources
Digital Marketing Updates: February 2026
What’s new in paid ads in Google, Threads, and ChatGPT; a new study about the consistency of answers in AI tools.
Kris Skavish
February 3, 2026
Analytics
Analytics Roundup – February 2026
New GA cross-channel reporting, useful Looker Studio features, and advice about reporting AI visibility.
Nico Brooks
February 2, 2026
Analytics Roundup – Updates from October 2024
ChatGPT traffic in the GA house! Plus new features in GA4 and understanding GTM first-party mode (with NotebookLM). Giddyup, it's October's Analytics Roundup.
- Nico Brooks
GA4 Path Analysis with BigQuery
- Nico Brooks
Five Great Plug-and-Play SEO Dashboards
Preview five great dashboards for SEO reporting and analysis, and find the one that works best for you.
- Kris Skavish
Digital Marketing Updates: October 2024
Ways Google is emphasizing the value of authenticity in organic results, the intro of search ads on TikTok, and Google Ads' automated ad "improvements".
- Kris Skavish
- Analytics Roundup
Analytics Roundup – Updates from September 2024
"It's not me, it's you", Google Ads measurement, and dynamic metrics in Looker Studio...all in this month's marketing analytics roundup.
- Nico Brooks
- Reporting
Funnel Reporting in Looker Studio with GA4 Events
Learn how to use the Funnel chart type in Looker Studio to visualize GA4 metrics, such as steps in a purchase process.
- Nico Brooks
Documenting a Google Tag Manager Container
Learn how to automatically generate documentation for Google Tag Manager with a Colab-based tool. Simplify export and organization of tags, triggers & variables.
- Nico Brooks
Digital Marketing Updates: September 2024
Updates in Google organic search--algorithm update & AI Overview sources--as well as Google Ads changes like YouTube audience targeting.
- Kris Skavish
- Analytics Roundup
Analytics Roundup – Updates from August 2024
Updates from the world of marketing analytics: GA4 to add benchmarking & plot rows; new CMP partners integrate with Google Tag; how to clean up GTM.
- Nico Brooks
- Beginner, Understanding GA4
5 Tips for Getting More from GA4’s Standard Reports
Learn how to adjust settings on any standard report in GA4 to dive into the data and find what you're looking for.
- Kris Skavish
Digital Marketing Updates: August 2024
What's been going on digital marketing the past month, including Chrome third-party cookies, PMax transparency, and the new SearchGPT.
- Kris Skavish
- Analytics Roundup
Analytics Roundup – Updates from July 2024
Updates from the world of web analytics: Chrome third-party cookies, new BigQuery features, and shout outs to articles that made us smarter this month.
- Nico Brooks
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