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First, thanks for visiting our blog! Second, thanks for listening to my presentation on Becoming Truly Customer Focused at the Digital and Social Media Marketing conference. Don’t forget to do your homework 😊 Lastly, as a takeaway from what I
When I begin a social media engagement, the first question I ask is, “what is your goal?” Defining what you want to achieve is always step one. This helps identify the key metrics that should be used to measure success.
AdWords store visit conversions are the first nicely packaged tracking solution in the paid search space to answer questions about online to offline behavior, attribution, and ultimately, return-on-investment. Even in certain industries where in-store purchases are still common, like appliances
Before I started working at Two Octobers, they didn’t have much of an infrastructure to support remote work. They offered (and still do) a flexible work from home policy, but there were no full-time remote employees. As a company that