Analytics Roundup – February 2026
Nico Brooks
New GA cross-channel reporting, useful Looker Studio features, and advice about reporting AI visibility.
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Analytics articles
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
Analytics Roundup – January 2026
Nico Brooks
A kintsugi philosophy for marketing data, new GTM & BigQuery features, and great marketing analytics ideas from around the web.
Analytics Roundup – December 2025
Nico Brooks
Approaching marketing data management as a “data mesh” + great articles on monitoring AI bots, path analysis, data visualization, and more.
Analytics Roundup – Updates from October 2025
Nico Brooks
AI browsing and great articles about the intersection of AI & marketing analytics from around the web.
How to Present Marketing Data to Leadership – Without Losing Their Attention
Nico Brooks
Nico shares key tips for presenting marketing results to non-marketing leadership including the right level of detail and connecting to business priorities.
Analytics Roundup – Updates from September 2025
Nico Brooks
Reaching AI limits and recognizing human intelligence plus lots of new tools & resources for managing GA, GTM, and BigQuery better.