Analytics Roundup – January 2026
Nico Brooks
A kintsugi philosophy for marketing data, new GTM & BigQuery features, and great marketing analytics ideas from around the web.
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Analytics articles
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
Analytics Roundup – December 2025
Nico Brooks
Approaching marketing data management as a “data mesh” + great articles on monitoring AI bots, path analysis, data visualization, and more.
Analytics Roundup – Updates from October 2025
Nico Brooks
AI browsing and great articles about the intersection of AI & marketing analytics from around the web.
Analytics Roundup – Updates from September 2025
Nico Brooks
Reaching AI limits and recognizing human intelligence plus lots of new tools & resources for managing GA, GTM, and BigQuery better.
Analytics Roundup – Updates from August 2025
Nico Brooks
Using AI to create a measurement plan, comparing AEO visibility tools, upcoming iOS privacy changes, and more marketing analytics news this month.
Creating a Measurement Plan With the Google Analytics and Stape GTM MCP Servers
Nico Brooks
Use AI to take the headache out of creating and maintaining a measurement plan that aligns business goals and metrics.