
Digital Marketing Updates: December 2024
Google tests AI Sales Assistant with conversational advice; TikTok launches an AI tool to create videos from URLs for effortless ads.
Search Engine Optimization aims to help search engines and users better understand your website’s content, rank it accordingly, and drive traffic to it. SEO encompasses many processes, including technical fixes, user experience considerations, and content. Learn more about SEO by exploring our resources, or check out our SEO & content services and one-on-one digital marketing training.

Google tests AI Sales Assistant with conversational advice; TikTok launches an AI tool to create videos from URLs for effortless ads.

The latest developments in digital marketing include Meta feature updates, Google downgrading ranking on vastly different content, and more.

Preview five great dashboards for SEO reporting and analysis, and find the one that works best for you.

Ways Google is emphasizing the value of authenticity in organic results, the intro of search ads on TikTok, and Google Ads’ automated ad “improvements”.

What’s been going on digital marketing the past month, including Chrome third-party cookies, PMax transparency, and the new SearchGPT.

SEO & paid media news to start up your July strong. Google SERP changes, backlinks matter, and Ads keyword matching updates.