Analytics Roundup – December 2025

Approaching marketing data management as a “data mesh” + great articles on monitoring AI bots, path analysis, data visualization, and more.

Digital Marketing Updates: December 2025

Read about ads coming to ChatGPT; an AI agent in Google Ads; SEMrush acquisition; anonymous Google reviews.

Updates this month: Meta AI Chatbot, Reddit partners with G2, and the pluses and minuses of AI browsers.

AI browsing and great articles about the intersection of AI & marketing analytics from around the web.

Reaching AI limits and recognizing human intelligence plus lots of new tools & resources for managing GA, GTM, and BigQuery better.

New in digital marketing this month: towards ads in ChatGPT, TikTok to get American owner, & Google organic trend data interrupted.