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Marketing Strategy
Transform Prospect Research into Strategic Content with AI-Powered Persona Research
Build personas that work better for content marketing. Uncover new data sources for prospect needs, then use AI to synthesize the research.
Kris Skavish
February 5, 2026
Marketing Resources
Digital Marketing Updates: February 2026
What’s new in paid ads in Google, Threads, and ChatGPT; a new study about the consistency of answers in AI tools.
Kris Skavish
February 3, 2026
Analytics
Analytics Roundup – February 2026
New GA cross-channel reporting, useful Looker Studio features, and advice about reporting AI visibility.
Nico Brooks
February 2, 2026
- Video
Content that Serves Your Customers…and Your Business
The best marketing content helps prospects discover whether they're the right fit for your business. Learn how to adjust your content to serve your prospects.
- Brett Woodward
Analytics Roundup – Updates from September 2025
Reaching AI limits and recognizing human intelligence plus lots of new tools & resources for managing GA, GTM, and BigQuery better.
- Nico Brooks
Digital Marketing Updates: October 2025
New in digital marketing this month: towards ads in ChatGPT, TikTok to get American owner, & Google organic trend data interrupted.
- Kris Skavish
- Video
Rethinking Metrics: How to Demonstrate the Value of Digital Marketing in a Time of Change
Digital marketing tracking has gotten complicated. Learn which metrics to leave behind and how to evolve your reporting and storytelling.
- Kris Skavish
Digital Marketing Updates: September 2025
New: ChatGPT using Google's index, LinkedIn and TikTok platform updates.
- Kris Skavish
Analytics Roundup – Updates from August 2025
Using AI to create a measurement plan, comparing AEO visibility tools, upcoming iOS privacy changes, and more marketing analytics news this month.
- Nico Brooks
Creating a Measurement Plan With the Google Analytics and Stape GTM MCP Servers
Use AI to take the headache out of creating and maintaining a measurement plan that aligns business goals and metrics.
- Nico Brooks
- Video
Using UTMs to Improve Attribution Tracking
Learn how to use UTMs to master marketing attribution, like what to standardize or personalize, so you get clear data for smart decisions.
- Casey Anderson
Digital Marketing Updates: August 2025
Amazon's exit from Google Shopping ads, categorization of search terms in Google Ads reporting, & how the Google SERP continues to evolve.
- Kris Skavish
Analytics Roundup – Updates from July 2025
Nico tries out the new GA MCP server and gets actually insightful results, plus product updates in GA & Looker Studio & sharing some great articles.
- Nico Brooks
- AI
Connecting to the Google Analytics MCP server with Claude
Connect live GA4 data with Claude, ChatGPT, or Gemini. Here's how to set up a GA MCP Server for illuminating insights.
- Nico Brooks
Digital Marketing Updates: July 2025
Discover the latest in digital marketing with updates on LinkedIn advertising, Google's Offerwall, and Google Search Console.
- Kris Skavish
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