GA4 Custom Insights
Nico Brooks
Custom Insights in GA4 is great for monitoring & alerting on important metrics for changes. Learn how to use it, including examples of what to track.
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Analytics articles
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
Removing bot traffic from GA4 reports
Nico Brooks
Learn how to identify bot traffic in GA4 and remove it from reports.
Better Ecommerce Reports in GA4
Nico Brooks
Let’s overhaul GA4’s standard Monetization reporting. We create a new ecommerce report based on traffic source, change the menu and customize the item report.
Track session duration conversions in GA4
Nico Brooks
Tracking conversions based on session duration isn’t possible out-of-the-box with GA4. Use this JavaScript and Tag Manager solution to build a custom event.
Page Value in GA4
Nico Brooks
GA4 doesn’t have a metric that is comparable to the Page Value metric from Universal Analytics. In this post, we will recreate the metric using GA4 data in Google BigQuery. Google defined the UA metric as: Page Value is the average value for a page that a user visited before landing on the goal page or completing an Ecommerce
How to Create a Pie Chart of GA4 New vs. Returning Users in Looker Studio
Nico Brooks
A simple pie chart comparing new & returning users from GA4 data is actually not straightforward in Looker Studio. We share ninja techniques to build it.
