Targeted paid media drives awareness, website visitors, leads, and revenue. Find out more about search advertising, social media advertising, and more by exploring our resources below. Need more? Explore Two Octobers’ paid media management services.
I’ve spent much of the last 10 years building tools that automate online marketing tasks. Early on, I had a grand vision of creating an application that would perfectly distribute marketing investment based on an advertiser’s ROI goals. But along the way, I met a few, very smart people who changed my thinking. Before I get
Think of a website like a storefront. No one loves analogies more than I do. I’ve even used analogies to explain analogies. But sometimes they can be dangerous. If an analogy provides a mental model that mostly fits, it can blind a person to important truths. A website is like a storefront, and it is
I’ve had a hard time finding a good answer to this question: what percentage of searches on web search engines such as Google and Bing are local? I’ve heard wildly different statistics, possibly due to the fact that “local” is a difficult concept to define. Is a search for an area code a local search?
Google Ads “Related-To” Links and the Importance of Negative Keywords We have come across a number of instances recently where Google is broad matching terms that are barely related to the keywords we are buying. In some cases, the commercial intent of the broad match term is a complete miss with what our intent is
Hardly anyone goes past the first page of Google results, so you want your ads to show up on the first page, right? That’s why Google prominently displays the minimum first page bid in the AdWords interface, right? Wrong. One of the things we do here at Two Octobers is to audit PPC accounts to
Google Ads allows you to specify a match type for each keyword you bid on. Yahoo and Bing do too, though there are some slight variations in how they work. The three match types in Google are exact, phrase, and broad. The match type you choose tells the search engine when to match a user’s
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