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SEO articles

Search Engine Optimization aims to help search engines and users better understand your website’s content, rank it accordingly, and drive traffic to it. SEO encompasses many processes, including technical fixes, user experience considerations, and content. Learn more about SEO by exploring our resources, or check out our SEO & content services and one-on-one digital marketing training.

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An SEO’s Guide to Executing a Successful Website Redesign

The Initial Redesign Ask “We need a new website.” Those are five simple words, but they pack a punch. I’ve seen more than one client come looking for help midstream during a redesign project because they didn’t realize just how much work was involved. Worse yet are the times a distraught client comes to me

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Six Must-have Citations in 2016

Extra, extra! Emily Bacher just published an updated version of this post for 2020. While much of the information in this post is still relevant, we encourage you to check out the updated version for the latest and greatest local citation information. A number of years ago we posted a list of Top 10 Free

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Conflicting Google My Business Pages

In last week’s episode of Google My Business EMERGENCY!, we explained why so many businesses can share the same address and the problems this can cause when trying to claim your Google My Business page. Our first responders arrived to find a multi-business pile-up. Names, addresses, and phone numbers were strewn about. Suite numbers lay

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Google My Business for Medical Clinics

Why is it so hard to claim a Google My Business page? Medical clinics often struggle to claim and maintain their Google My Business (GMB) pages. The same is true for doctors, lawyers, real estate agents and others. The problem is that many of these businesses share the same or similar addresses, and often even

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How Do I Log Into My Google Business Account?

Updated October 2022 There are a number of reasons why you might not be able to access your business page on Google Business Profile (formerly Google My Business); you haven’t set it up yet, you can’t remember your password, someone else has verified the page, or maybe you just don’t know how. Let’s get into

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Workarounds for Google Analytics ‘(not provided)’

We’re going to start in the middle here. Google Analytics’ organic keyword information is lacking. Their goal is to protect the privacy of all users searching on Google. The issue here is that it leaves marketers with a lack of information as to how people are finding their websites. It originally started with the assurance

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