Walk through the fallen leaves of recent digital marketing news. Microsoft’s API for ads in chat AI & a major Google ranking algorithm update.
Digital Marketing Industry Updates: October 2023 Read More »
A critical part of any marketing campaign is to set clear goals. We walk through three approaches to establishing digital marketing KPIs.
How to Establish KPIs for Digital Marketing Campaigns Read More »
Google continues to roll out Generative AI search. How should your SEO strategy change? We explore what’s changed…and what stays the same.
Unsure how to leverage AI for SEO? Read this helpful article to learn what to do and what not to do when it comes to using AI tools in SEO work.
AI and SEO: Trends, Tools, and Strategies for the New State of Search Read More »
Our roundup of recent digital marketing news covers more on understanding GA4, Google SERP changes, and digital advertising platform updates.
Digital Marketing Industry Updates: September 2023 Read More »
GA4 doesn’t have a metric that is comparable to the Page Value metric from Universal Analytics. In this post, we will recreate the metric using GA4 data in Google BigQuery. Google defined the UA metric as: Page Value is the average value for a page that a user visited before landing on the goal page or completing an Ecommerce