Analytics and the psychological cost of constant observation
Nico Brooks
Sometimes, the act of measurement affects the behavior of the thing we are measuring. That can result in hidden and not-so-hidden costs.
blog
Analytics articles
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
Analytics Roundup – Updates from January 2025
Nico Brooks
Being good at working with data and understanding data are not the same thing; Google Meridian open source MMM, and more.
Top of 2024
Kris Skavish
Our top-read & viewed content in 2024 shows marketers working on mastering GA4. The learning curve may be steep, but our content helps you get there.
Analytics Roundup – Updates from December 2024
Nico Brooks
Musings on “what matters is measurable”, new Looker Studio features, a cool free GA4 audit dashboard, and more.
Sortable Date Comparisons in Looker Studio Tables
Nico Brooks
Looker Studio’s comparison date range columns are nice, but frustratingly not sortable. Learn how to create a table with sortable comparison columns.
Analytics Roundup – Updates from November 2024
Nico Brooks
Trouble with troubleshooting, new features in GA4 & Looker Studio, what “do not sell” means in privacy regs, and articles that made Nico smarter.
