Google Tag Manager Event Tracking Cheat Sheet

Contents

Add a header to begin generating the table of contents

I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on setting up Google Analytics event tracking in Google Tag Manager. Here’s a PDF version, and the image below links to a PNG version.

Explore More Analytics Blogs

Analytics Roundup – Updates from February 2025

New features and noteworthy discussions about marketing analytics this month, including MMM resources and how the practice is evolving.

➔ Read more

Analytics and the psychological cost of constant observation

Sometimes, the act of measurement affects the behavior of the thing we are measuring. That can result in hidden and not-so-hidden costs.

➔ Read more

Analytics Roundup – Updates from January 2025

Being good at working with data and understanding data are not the same thing; Google Meridian open source MMM, and more.

➔ Read more

May 9, 2017

Nico Brooks

Nico loves marketing analytics, running, and analytics about running. He's Two Octobers' Head of Analytics, and loves teaching. Learn more about Nico or read more blogs he has written.

We help marketing teams demystify analytics and improve digital marketing results.

Learn More

Google Tag Manager Event Tracking Cheat Sheet

Analytics Roundup – Updates from February 2025

Analytics and the psychological cost of constant observation

Analytics Roundup – Updates from January 2025

Nico Brooks

Don't Miss a Beat

have you registered?